Hannah Mercer has been named as the new chief executive of Footasylum and will take up the role in May.
She joins from Gymshark, where she led global strategy and expansion of retail, franchise and wholesale business, with full P&L responsibility.
Mercer previously held a series of senior global roles at adidas, alongside earlier leadership positions at Nike, Harrods and Value Retail.
Her appointment comes at a time of strong momentum for Footasylum, with continued investment in international expansion, new and upsized UK stores, and the infrastructure required to support the next phase of growth.
Commenting on her appointment, Mercer said: “Footasylum is a brand with a powerful identity, a highly engaged customer base and a unique position in youth culture.
“I have long admired the business and the way it connects with its communities, and I’m excited to work with the team to build on these strong foundations.”
Established back in 2005, Rochdale-based Footasylum is now trading 65 high street stores and is one of the leading retailers of fashion streetwear and sportswear.
A spokesman for Footasylum said: “We are delighted to welcome Hannah to Footasylum and look forward to her leadership as the business continues to build momentum, both in the UK and internationally.”