Investment, protection and retirement specialist LV= has made two key hires to its executive team.
Anita Fernqvist has been appointed as its new chief transformation and technology officer, subject to regulatory approval.
Fernqvist, a former HP and IBM figure, brings extensive expertise in technology, data and large-scale transformation.
She spent 20 years at Zurich Insurance, including in senior roles such as COO and chief data officer.
In her new role, she will join the Bournemouth-based firm’s executive team and lead its business change, technology services, data and operational resilience functions.
Alongside Fernqvist’s appointment, Chloe Stuttard will take on the role of chief customer officer.
Already part of LV’s senior leadership and having been with the business since 2019, she will join the executive team and lead customer and adviser experience and governance.
The hires come as the company looks to commit to strengthening its strategic, operational and customer driven capabilities.
“I’m delighted to welcome Anita to LV=, and for both Anita and Chloe to join the executive team,” said David Hynam, LV= chief executive.
“Anita brings a wealth of experience across technology, operations and data, with a proven record of delivering complex transformation in large, customer-focused organisations.
“Chloe’s appointment strengthens our continued focus on delivering exceptional experiences for our members, advisers and customers.
“Together, their leadership will be instrumental as we continue to invest in our systems, digital capability, customer experience and operational resilience.
“Their expertise will help us continue delivering exceptional outcomes for our members, customers and advisers.”
Fernqvist added: “I’m really excited to be joining LV= at this time. The organisation has a strong sense of purpose and a clear commitment to delivering great outcomes.
“With technology, data and transformation playing such a critical role in the future of financial services, I’m thoroughly looking forward to working with colleagues across LV= to build on the strong foundations already in place and to help shape the next phase of the company’s journey.
“It’s a privilege to be joining the LV= executive team and I can’t wait to get started.”
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