Angels from OpenAI & Google have backed an agentic AI customer service startup based in London as part of a £9 million funding round.
Anecdote, an AI-powered customer-experience and voice-of-customer (VoC) platform for highly regulated industries, will rebrand to Clarity.
The round was led by Prosus Ventures with participation from STV Al Fund (backed by Google), Sukna Ventures, Wamda Capital, Neo, Oraseya Capital, Phaze Ventures, Propeller and Tech Invest Com as well as angels from OpenAI and Google.
Clarity will use the funding to expand its teams in New York, London and Riyadh, Saudi Arabia.
Founded by Abed Kasaji and Pavel Kochetkov, Clarity reported a 5.4× year-on-year revenue surge and average monthly growth of over 20% in 2025.
“Rebranding to Clarity is about exactly that — bringing more clarity to customer experience,” said CEO Kasaji. “We want AI to be simple, useful, and safe.
“A lot of tools in the market cut corners, and that doesn’t work in industries where mistakes aren’t an option. From day one we built Clarity to be compliant, secure, and easy to roll out.
“This new funding lets us keep improving the tech and building the right partnerships so companies can finally modernise customer operations with confidence.”
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Robin Voogd, head of Middle East investments at Prosus Ventures, said: “As one of the world’s leading eCommerce investors, Prosus Ventures has seen firsthand the impact of Clarity across our portfolio, with companies like OLX Europe, iFood, and Dubizzle already validating its accuracy and potential.
“That real-world validation, combined with the founding team’s deep expertise in AI and eCommerce, gives us strong conviction that Clarity can redefine how businesses understand and serve their customers globally — and ultimately capture a meaningful share of the fast-growing market for customer experience intelligence.”