Digital Rewards Group has received investment from Maven Capital Partners and its new Management Buyout Fund II.
The investment will be used to support the Altrincham-based firm’s expansion, strengthen its tech, data and product propositions, as well as accelerating its growth in the US.
Its platform connects its members with attractions and partners, in addition to providing loyalty-led brand partnership campaigns.
The business provides access to exclusive discounts and experiences through its Kids Pass platform as it looks to establish itself as a market leader in discounted, family focused experiences and attractions across the UK.
DRG also owns and operates other dedicated digital platforms including Global Hotel Pass and DaysOut.com.
The investment was led by Ryan Bevington and Jeremy Thompson, partners in Maven’s Manchester office, with ThinCats providing senior debt funding for the transaction alongside the Maven investment.
DRG has also appointed Andrew Gunson as CFO and former PerkBox CEO Gautam Sahgal as non-executive chairman to support its next phase of growth.
“We are delighted to have completed our investment into Digital Rewards Group, a fast growing, highly scalable, technology-driven business,” said Bevington.
“The company operates in a resilient market with a large addressable audience and clear international expansion potential. We’re looking forward to working in partnership with Andy, Dave and the wider team who have developed Digital Rewards Group to a market-leading position and laid excellent foundations for its future growth.”
Andrew Kilmartin, CEO at Digital Rewards Group, added: “We are excited to have brought Maven on board for the next stage of our growth journey.
“We worked closely with our financial advisers to choose an investor with a common set of values and experience of helping high growth digital businesses accelerate their growth plans, particularly with our expansion internationally.
“We have ambitious plans for this next phase and look forward to delivering our objectives alongside the Maven team.”