Professional services group Cooper Parry has acquired marketing cloud intelligence specialist Front Foot.
The deal unites the London-based consultancy with recent acquisitions Cloud Orca and MacroFin.
CP, which is looking to be known as the ‘Rebels of Accountancy’, has made Front Foot its 12th acquisition in the last 22 months.
Front Foot co-founders Christian Osborne and Sam Eaton both join the FinTech as data & intelligence directors.
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Since 2017, the firm has been delivering AI-powered marketing intelligence to clients including global marketing agencies, multi-national enterprises, publishers, government, retailers and independent digital agencies across many verticals.
“Bringing Front Foot into the CP Digital family is a brilliant fit – strategically and culturally. Christian and Sam have built an outstanding reputation.,” said Ed Rowland, head of CP Digital.
“Their data and marketing intelligence specialism perfectly complements our existing Cloud Orca (Salesforce) and MacroFin (NetSuite) businesses.”
Osborne added: “This marks an exciting new chapter, which will have huge advantages for our clients, such as a larger pool of talent, competitive rates and global reach, not to mention a far broader suite of services on offer.”