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A global parking technology solutions provider has named Lina Margolin as COO.

London firm JustPark merged with North America’s ParkHub earlier this year to form a business which now serves over 20 million drivers and 500 B2B customers globally, representing over $1 billion in booking volume. 

In the UK alone, JustPark facilitates parking for two cars every second, generating more than £250m in parking income for its partners.

London-based Margolin will serve as COO for both brands in the global business, supporting JustPark founder and ParkHub chief strategy officer Anthony Eskinazi as the companies consolidate.

She will be tasked with overseeing day-to-day operations and ensuring seamless alignment of resources, processes and company culture. 

Margolin has extensive leadership experience across mobility, technology and operations, with a track record of transforming businesses and delivering sustainable growth. Prior to her new role, she served as COO at Airportr, where she led global expansion efforts and transitioned the company’s business model from a service provider to a scalable SaaS platform. Prior to Airportr, Lina held leadership positions at taxi-app Gett and eBay.

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“Lina’s extensive experience in technology and mobility, combined with her proven ability to drive operational transformation and growth, makes her ideally suited to this pivotal role,” said Jeff Shanahan, CEO at ParkHub.

“Her leadership will not only be instrumental in shaping our integrated product offerings and delivering innovative solutions for drivers and businesses but also in fostering a strong, collaborative company culture that supports our global teams. Lina’s depth of knowledge and strategic vision will help futureproof our business as we continue to scale globally.”

Margolin added: “This is an exciting time to be joining JustPark and ParkHub as the business continues to evolve across multiple markets. 

“As we deliver innovative, integrated solutions that benefit drivers and businesses, I am equally committed to fostering a collaborative and purpose-driven company culture. 

“By working closely with the teams in London, Dallas, and beyond, we can build on the company’s impressive achievements and ensure we remain a market leader within the global parking industry.”

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