Sir Chris Bryant MP has officially opened the new Digital Catapult 5G Immersive Lab in Newcastle.

The state-of-the-art innovation lab, based in Newcastle’s Eldon Square, will help SMEs to de-risk the adoption of 5G and immersive technologies, accelerating the practical application of deep tech across key industries. 

The facility will encourage SMEs to work alongside large businesses, developing proofs of concept that can solve complex business challenges. Digital Catapult is encouraging businesses in the North East from traditional industries including retail, agriculture and manufacturing, to engage with the lab, providing them with pioneering new technologies, enhanced 5G capabilities from Vodafone 5GSA, and access to expertise from Digital Catapult’s team.

During the visit, the Minister of State at the Department for Science, Innovation and Technology and the Department for Culture, Media and Sport explored the work of leading regional companies that are developing transformative solutions across consumer and training experiences. 

A futuristic augmented reality showcase, presented by local tech company Aircards, allowed the Minister to interact with the latest in ‘smart mirror’ technologies. 

He also experienced a virtual hazard-perception training exercise created by fellow North East innovator Luminous XR, which has presented to several participants on Digital Catapult’s programmes. 

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“It’s not easy to blow my socks off, but that’s what this did,” said Sir Chris. “It is fantastic to see first-hand digital innovation happening in the heart of Newcastle, which is a testament to the region’s ambition to help home-grown businesses to flourish. 

“Above all, it was great to see completely commercial products being developed by companies working alongside the local authorities to build the businesses of the future.

“This government is on a mission to generate sustained economic growth in every corner of the UK, and the Digital Catapult innovators I have met are helping us do so by leveraging regional talent to boost growth in the North East and beyond.”

Jessica Driscoll, director of immersive technology at Digital Catapult, said: “Immersive technology is reshaping industries across the UK with tools and processes that come from the creative industries being used in more industrial use cases, driving innovation and unlocking new economic opportunities. 

“The 5G Immersive Lab will be a hub that will give businesses hands-on opportunities to experiment, collaborate, and accelerate the practical adoption of  technologies to drive growth.”

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