Evolved Ideas, in partnership with Enable, has acquired e-bate Limited in a strategic move that underscores the growing momentum in rebate management.
The deal represents the coming together of three technology companies founded in the Midlands.
Founded in 2019, e-bate Limited has established itself as a pivotal player in the rebate management industry, offering software solutions that help organisations across various sectors, including automotive, pharma, retail, and construction, to manage complex and high-value rebate programs.
Now ebate Software Limited, formed from collaborative B2B rebate management software Enable and Evolved Ideas – a provider of bespoke software development, technology consultancy and staff augmentation services – has made the acquisition.
“This is an exciting milestone for Evolved Ideas, and for the rebate management industry,” said Colette Wyatt, CEO of Evolved Ideas and an original founder of e-bate Limited.
“In acquiring e-bate Limited, we’ve ensured that the company’s customers will continue to receive a high level of service. And in partnering with Enable, we are bringing about extensive technical capabilities and ensuring firm financial foundations.”
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Andrew Butt, founder and CEO of Enable, added: “We’ve created this partnership with Evolved Ideas, and indeed have invested financially into its success, in order to add additional value for rebate strategists.
“Rebate management is undergoing a transformative shift due to advancements in technology, and this is leading companies to work together to drive additional innovation and set new standards for the industry.
“Enable’s acquisition of Profectus’s Rebate Deal Management arm in 2022 is representative of this, and so is our recent announcement of AI-based analytics for rebates. Followed now by this strategic partnership with Evolved Ideas, we are taking a significant step forward in our mission to enable trusted trading relationships where companies serve customers better together using the best incentive there is — rebates.
“By combining strengths, we are not just enhancing service delivery but actively shaping the future of the industry.”