A North West games company has struck gold after its new computer golf game generated more than $1m in sales in just one day.
Wilmslow-based Playdemic is targeting more than $100m in revenue this year following the success of its game Golf Clash.
More than one million people regularly play and on July 4 it generated record sales of $1.1m.
Earlier this year the computer company was bought Warner Bros, but Golf Clash pre-dated the sale.
CEO Paul Gouge and founder will be lifting the lid on the secret of the game’s success at a special BusinessCloud event in Manchester on July 27.
Gouge explained: “Golf Clash is free to play but you can pay for extra features as you play the game.
“To reach $1m in sales in a single day is a massive achievement for Playdemic and demonstrates our ability to operate as a market leader.
“Around 60 per cent of our players come from the US. July 4 is Independence Day in the US, which is why a lot of people were playing Golf Clash on the day.
“Golf Clash was already our biggest ever game and this year will be our best ever year.
“The mobile gaming sector is fiercely competitive with over two million Apps available.
“With that level of choice a hit game it has to be highly entertaining and engaging.
“Producing a hit game is like trying to produce a number one song or blockbuster film.
“A lot of hard work goes into finding the perfect recipe but ultimately it has to surprise and delight the audience.
“That’s what Golf Clash does and I’m so proud of the team at Playdemic.”
BusinessCloud’s breakfast event will hear about the UK’s video games industry, where it is headed next and how games fit into a wider business and marketing context.
At the event, sponsored by Playdemic and supported by Gameopolis and The Foundry film studios, Playdemic CEO Gouge will discuss the story behind several leading titles including Village Life! and Golf Clash.
Playdemic was bought by TT Games, part of Warner Bros., earlier this year.
Paul Rustchynsky, game director for a new racing IP at legendary studio Codemasters, will also speak.
Other confirmed speakers so far are Si Donbavand, development director at Fabrik Games; Cari Kirby, marketing manager, Team Cooper; Clayton Carpenter, programming supervisor, PlaygroundSquad; and Annie O’Toole, head of operations, SwapBots; and Simon Smith, development director at Desk Dragons Interactive.