YouGov plc completes US swoop

Market research and data analytics group YouGov has acquired KnowledgeHound, a US-based survey data management solution, as it eyes a potential listing in New York. YouGov says the move further extends the capabilities of its Crunch survey analytics platform to handle the needs of large brands. KnowledgeHound is a SaaS-based search-driven analytics platform that connects … Continue reading YouGov plc completes US swoop