YouGov completes €315m acquisition

International market research and data analytics group YouGov plc has completed the acquisition of the consumer panel services of GfK GmbH. CPS GfK is an established leader in household purchase data, with panels across 18 European countries, consisting of over 100,000 households. YouGov agreed to acquire CPS GfK in an all-cash transaction for a headline … Continue reading YouGov completes €315m acquisition