A London startup which helps brands to advertise inside videogames has raised £18 million. Admix’s Series B round is intended to scale its in-play solution worldwide and establish it as ‘the content monetisation layer for the metaverse’. Founded in 2018, Admix pioneered in-play advertising, which integrates non-intrusive product placements inside games. Its rendering technology can … Continue reading Videogame AdTech Admix raises £18m to ‘monetise the metaverse’