Dotdigital snaps up eCommerce tech firm for £25m

Dotdigital Group plc has snapped up eCommerce personalisation firm Fresh Relevance for £25 million. The listed customer engagement platform said the deal includes £18.9m cash and £6.1m by the issue of new ordinary shares in Dotdigital at 88.698p. The acquisition will complete on admission of the equity shares to trading on AIM and is expected … Continue reading Dotdigital snaps up eCommerce tech firm for £25m