In his new role, Lowther will oversee and evolve Visualsoft’s digital marketing offering, by taking ownership of the company’s digital services, including SEO, PPC, affiliate marketing, email marketing, social media, conversion rate optimisation and strategy.
As part of the senior leadership team, Lowther’s main objective will be to drive performance across all marketing channels and to ensure Visualsoft remains continuously innovative.
Lowther is a long-serving employee at Visualsoft, where his career has spanned the last eight years.
Originally joining the company as an online marketing accounts manager, he has risen through the ranks, going on to lead the conversion rate optimisation team before taking up his new role as head of digital.
Based in Manchester and Teesside Visualsoft has a growing team of over 200 staff who specialise in the design, build, support and marketing of online stores for retailers across the UK.
“I have been lucky enough to be part of Visualsoft’s growth, undertaking a number of exciting projects such as the development of a conversion rate optimisation and analytics system, which has gone from strength to strength,” said Lowther.
“I’m looking forward to settling into my new role and helping to further develop the business’s digital strategy.”
Dean Benson, CEO of Visualsoft, said: “Gavin is already an integral member of the Visualsoft team, with a fantastic record of achievement.
“He has vast experience across both multiple marketing channels and in general retail, so has a clear understanding of client requirements and processes.
“This enables us to see a clear picture on both sides of the relationship, which is invaluable to our business.
“We have no doubt that this appointment signifies an exciting step forward for the future of the organisation.”