Sky launches £2m+ support scheme for SMEs

Posted on May 26, 2021 by Jonathan Symcox

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Sky Media, the advertising sales arm of Sky, has announced the return of SME100, a £2 million support scheme for small businesses. 

The initiative gives them free access to TV advertising through AdSmart as they recover from the COVID-19 pandemic.  

Through the scheme, 100 small businesses will receive £20,000 of TV advertising across Sky Media’s channels, double the value that was offered in 2020, alongside a free 12-month superfast business broadband and digital phone package, courtesy of Sky Connect – Sky’s new B2B telecoms business.  

The return of SME100 takes Sky’s contribution to more than £4.5m in advertising support for small businesses since the start of the pandemic.  

SME100 is open to any small business that has been running for at least one year in the UK, with up to 50 fulltime employees, from florists and car garages to hairdressers and accountancy firms.  

It says the businesses that are selected will be representative of the UK both from a geographic and diversity perspective. It is aimed that 20% of winners will come from a minority ethnic background.  

Businesses can nominate themselves online and will be selected by an internal panel at Sky.  

Stephen van Rooyen, EVP & CEO UK & Europe, Sky, said: “Small British businesses are more important to the UK economy than ever before. The pandemic has hit them hard, and we want to ensure they can bounce back even stronger.  

Through the SME100 scheme we’re offering industry-leading products to help them stay connected to their customers and most importantly, increase their sales and revenue.    

“In the last 12 months, Sky has contributed more than £4.5 million in advertising support for small businesses, and we’ll continue to do all we can to be there to help.”  

Fragrance company Arran Sense of Scotland, based in the Isle of Arran, was one of the companies who benefited from the SME100 scheme in 2020. Its TV advertising campaign allowed it to reach its target audience in specific local authorities in Scotland, resulting in over 300 orders and £15,000 generated in revenue.   

Claire Logan, Head of Digital & Ecommerce at Arran Sense of Scotland, said: “We had never previously considered TV advertising as a viable option for a business of our size, but the process through SME100 couldn’t have been simpler or more impactful.  

“Working with Sky we were guided step-by-step on how to bring our brand to life and reach a really specific group of potential customers in our local area. We’ve since gained a significant insight into our customer base and increased brand awareness, which has given our business a well-needed boost during the pandemic.”    

Once selected, the 100 winning businesses will be put in touch with creative agencies in their local area to design and create their TV campaigns.   

The campaigns will be delivered via Sky’s addressable TV platform AdSmart, which focuses on the audiences that matter to brands, allowing them to reach households by postcode area, within a designated distance of their store, or by household make-up or lifestyle attributes that best suit their service.  

To apply for the SME100 scheme and see the promotional terms and conditions please visit: www.adsmartfromsky.co.uk/sme100

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