As most marketers will know, there are two main methods to selling: the allure of short-term activation and the enduring journey of long-term brand building. The former seeks an immediate response without altering consumer behaviours, relying on tactics like limited-time promotions and exclusive offers. It can yield quick wins and initial profitability, leveraging granular short-term … Continue reading Plugged in, checked out – how to navigate digital fatigue in marketing