Experimenting – the best bet you’ll place this year

 By Jess Sherratt, head of user experience at Code Computerlove  In times of great change – experimenting within an ever-altering consumer landscape is more important than ever.   Assumptions won’t cut it anymore. We can’t use the things we’ve known in the past; rely on stereotypes or even user behaviour findings from 12 months ago to shape strategies. … Continue reading Experimenting – the best bet you’ll place this year