Chinese fast fashion giant Shein has been hit with a consumer watchdog complaint over alleged ‘dark marketing’ and using bad practices to manipulate customer behaviour. The European Consumer Organisation (BEUC), made up of 25 members across 21 countries, has accused Shein of using “dark marketing” techniques, which it says are designed to pressure shoppers into … Continue reading Shein ‘dark marketing’ complaint should be ‘heads up’ to SMEs