Posted on February 1, 2019 by staff

Purple WiFi, Oldham

Purple WiFi, Oldham

BusinessCloud is shining a light on the North West's top 251 tech firms
BusinessCloud is shining a light on the North West’s top 251 tech firms

Purple are a leading global provider of WiFi analytics.

WiFi analytics involves using your guest WiFi network as a means of capturing customer data. This data can include name, date of birth, contact details, footfall, dwell, frequency of visits and more. You can then use this data to build better customer profiles and drive personalised marketing campaigns – ultimately transforming your WiFi network into a revenue generating tool for your business.

Purple is a software solution that ‘sits’ on top of your existing guest WiFi network. When guests connect, Purple captures their data via a captive login portal, and tracks their movement whilst in your venue using their devices’ unique MAC address.

All of the data captured is stored within an enterprise-class reporting dashboard, ready for you to access anytime. Using Purple’s built-in automated marketing tool, you can drive real-time personalised marketing campaigns aimed at increasing customer retention and encouraging spend.

If you wish to transfer the data into another system, Purple offers an API and connects with a number of leading CRM and marketing platforms including Salesforce, Microsoft Dynamics, dotdigital, and more.

With Purple, you can also customise your WiFi login journey to include specific branding, promotions and social login methods; making access for customers quick and simple.

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