From the outside, PerfectTed’s first five years have been something of a fairytale. The firm was co-founded from a kitchen table in 2021 by Teddie Levenfiche, his brother Levi and Levi’s wife Marisa Poster – who is also Teddie’s best friend – to bring quality matcha to the UK.  They made headlines in 2023 after … Continue reading PerfectTed turns 5: ‘You have to lean into the chaos’