A London-based ad measurement platform has closed a £420,000 pre-seed funding round to scale its business. Paapi, whose initial round was 20% oversubscribed, is looking to give brands a clear and independent view of cross channel advertising ROI, without relying on the platforms ‘marking their own homework’.  It offers a solution connecting spend to performance … Continue reading MarTech firm Paapi raises £420,000 in pre-seed funding