Manchester brand supported by Kendall Jenner valued at £400m

Activewear brand Adanola has landed a significant minority investment from US-based private equity firm STORY3 Capital Partners, valuing the business at £400m. The deal marks a major step forward in Adanola’s global ambitions, as the Manchester-founded womenswear label looks to accelerate international growth whilst sticking to its brand-first approach.  STORY3, known for backing high-growth consumer … Continue reading Manchester brand supported by Kendall Jenner valued at £400m