Newcastle-based performance intelligence company Leaf has announced the launch of Leaf Signal, a fully-managed server-side conversion tracking & AI-powered monitoring solution for eCommerce brands.  Signal addresses what Leaf describes as the most critical but underinvested part of the performance marketing chain: conversion tracking. According to Leaf, broken tracking affects 97% of the eCommerce brands it … Continue reading Leaf launches Signal – a tracking solution tackling one of eCommerce’s biggest performance risks