How £500 Star Wars freebie sparked Sky Sports host’s startup

A London-based platform spearheaded by a Sky Sports presenter is changing the dynamics of how influencers work on social media. Alex Payne, CEO of The Influence Room, is looking to build something real with his business – connecting brands with influencers who genuinely care about their products and services. The platform reverses the traditional model. … Continue reading How £500 Star Wars freebie sparked Sky Sports host’s startup