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Posted on April 1, 2016 by staff

Gael Decoudu, head of data science, Shop Direct

Gael Decoudu, head of data science, Shop Direct

Gael Decoudu, head of data science, Shop Direct
Gael Decoudu, head of data science, Shop Direct

Gael Decoudu heads up a team of over 20 people that use data analytics to uncover ‘actionable insights’ within ecommerce.

These insights help to improve the end-to-end customer journey, including making it more personalised, across Shop Direct’s retail brands, as well as supporting senior-level decision-making within the company.

Having previously held statistics roles at Lloyds Banking Group and Capital One, Gael joined Shop Direct from Vistaprint, where he led a global team as Director of Data Science from the business’ office in Barcelona. Gael has over 10 years’ experience as a leader in analytics and statistics and is a qualified data scientist.

Shop Direct is the UK’s second largest pureplay online retailer, with annual sales of more than £1.8 billion.

Its digital department store brands include Very.co.uk, which is now a £850 million brand, and receive over a million website visits every day.