Data platform used by Walmart, L’Oréal and NASCAR raises £5m

GEEIQ, the leader in insights, data and analytics for games and virtual worlds, has secured £5m ($6.8m) in new investment led by YFM Equity Partners. The round included participation from GFR, Haymarket and existing angel investors, as brands accelerate investment across platforms including Roblox, Fortnite and ZEPETO. London-headquartered GEEIQ was launched in 2018 and works … Continue reading Data platform used by Walmart, L’Oréal and NASCAR raises £5m