Chinese giant swoops for Missguided brand

Chinese clothing giant Shein has acquired the intellectual property and trademarks of Missguided. The fashion company targeting young women was rescued from administration by Frasers Group in a £20 million deal last year.  Frasers, the owner of retailers including Sports Direct, Jack Wills and Evans Cycles, will retain Missguided’s employees and real estate within its … Continue reading Chinese giant swoops for Missguided brand