New chair and rebrand at fast-growing research company

Posted on April 7, 2021 by Jonathan Symcox

Nick Richardson & Simon White, The Insights Family

Research company The Insights People has appointed a marketing industry veteran as chairman as it unveils a rebrand to The Insights Family to reflect its rapid growth. 

The Manchester-based company has brought in Simon White, the former senior vice-president and UK managing director of Momentum Worldwide. 

Former IPG Executive White has also held senior positions in both the corporate and agency sectors, working with organisations such as FIFA World Cup, The Olympic Games, AEG, Microsoft and Unilever. 

The appointment and rebrand come as the fast-growing company relaunches its data portal, which has so far attracted global customers including Disney, Amazon, Kraft, and Nintendo. 

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With 11 new features, the company says the new portal is the only tool of its kind to bring together insight into the attitudes, behaviours, and consumption patterns of kids, parents, and families. 

It also provides access to the Media Mix Compass, a new media planning tool which gives brands unprecedented audience intelligence when creating marketing campaigns intended for kids, parents, and families.  

Nick Richardson, founder and CEO, said: “In just a few years we have grown from The Kids Insights and Parents Insights to The Insights Family.  

“We’re now operational in 17 countries across five continents and interview a family member somewhere in the world every 117 seconds. 

“From our beginnings as a small Manchester company, we are now the global leader in family market intelligence.” 

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The company’s 52 staff include over 17 developers, with eight having joined over the last year to work on the new portal. 

Richardson added: “We are delighted to welcome Simon to our growing family. Having worked with and known Simon for the best part of 10 years, his appointment is a key signal of our intent of becoming the business-critical partner for all kids, parents, and family brands.” 

White said: “The Insights Family is a true British success story and one that is rapidly fulfilling its global potential. I’m thrilled to have the chance to help play my part on this exciting journey.” 

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