Eventbrite challenger FIXR raises £6.5m
Posted on May 4, 2021 by Jonathan Symcox
FIXR, the digital events and ticketing platform, has raised £6.5 million and partnered with the UK’s largest nightclub operator as the country prepares to welcome back nightlife from Monday 21 June.
FIXR will now support REKOM UK with a ready-to-go white label advance ticketing service, helping ensure a safe and efficient return for the millions of Britons who want to get back on the dance floor.
The move means REKOM UK event attendees will be able to purchase their tickets, either through REKOM UK venue websites, for which FIXR has developed a proprietary software integration, or FIXR’s website and app. REKOM UK venues attracted 7 million admissions in FY 2019.
REKOM UK’s estate comprises 42 bars and nightclubs across the UK, and includes the famous PRYZM, CAMEO and ATIK brands, making it the largest operator by square footage in the country.
Planning their reopening and keen to start selling tickets, REKOM UK were looking for a technology platform that would meet their requirements as an operator with a network of staff and associates, multiple venues, and millions of ticket buyers.
FIXR, which recently completed a Series A fundraising to accelerate growth, has raised more than £6.5m in funding from investors including FSE Group, Armajaro Holdings, Smith & Williamson and Carlisle Commerce Group LLC and is quickly becoming the number one online destination for event creators and organisers.
The platform has seen a surge in ticket sales, with growth in April 2021 peaking at nearly 300% compared to April 2019 (pre-pandemic).
The figures show the events industry is about to boom once again as the UK unlocks and the pent-up demand from consumers, especially those in the 18-25 bracket, is ready to be unleashed.
Edmund Glover, CEO of FIXR, said: “We are extremely pleased that REKOM UK has decided to partner with FIXR as we further increase our presence in the UK hospitality market.
“We believe that FIXR’s dynamic and flexible technology is well placed to displace the incumbent events platforms and enable both professional and occasional event organisers to manage their events as the UK gets ready for a summer like no other.
“The pandemic has ushered in a cashless and digitally-focused environment and that means venues, promoters and other event organisers may miss out if they don’t meet their customer demands.
“Whether you are a world-class music venue or looking to set-up a charity fundraiser across the UK, Europe or the US, FIXR is designed to make your event more successful.”
Statement from REKOM UK spokesperson: “As a group we realised the benefits of developing our digital marketing strategy. We realised there was an opportunity to grow our database and promotional presence in the online market across our venues by developing our ticket selling platform.
“We looked at various systems on the market and felt that FIXR was the best fit for our business. The platform offers some key operational functions that benefitted both the consumer and venue management allowing a quick and easy customer journey when purchasing alongside a platform that allows the manager to be in complete control of their online offering 24/7.”