Digital shelf automation firm raises £21m

Posted on June 3, 2021 by Jonathan Symcox

Bartosz Kielbinski, eStoreMedia

A platform connecting brands and retailers has raised £21 million funding to expand into new geographies. 

eStoreMedia’s digital shelf automation technology is used by Fortune 500 brands. 

The bootstrapped company’s first fundraise comes from Kennet Partners and Digital+ Partners, which have significant experience in building fast-growth SaaS and B2B businesses.  

eStoreMedia plans to bolster its board of directors with leading industry experts to support and drive the company’s international growth strategy as it looks to expand into the US market and accelerate in existing markets such as the UK, Mexico, Poland, and the DACH region. 

eStoreMedia uses the knowledge of branding experts combined with tech engineers to develop solutions which change the way brands and their eCommerce retail partners work together.  

It creates seamless platforms, such as its eStoreCheck monitoring platform, for integrated analytics, e-content automation, and shopper research for ultimately better brand positioning and consequently sales.  

It has a global footprint with over 1,000 e-retailers and hundreds of global brands. 

Bartosz Kielbinski, founder and CEO, eStoreMedia, said: “We are extremely excited about the opportunities our new investment will bring. We plan to accelerate our vision of creating the most complete Digital Shelf Automation platform for brands, revolutionising how they manage their eCommerce retail partners.  

“We recognise the value of our people and the expertise we have from a branding perspective which makes us unique when it comes to developing technology which makes a difference.  

“This new investment is exciting for our global teams as we can make even more great ideas come to life.” 

Hillel Zidel, Managing Director, Kennet Partners, said: “eStoreMedia is a great example of the type of bootstrapped B2B SaaS company that we love to invest in.  

“We see huge potential in the business: they are revolutionising how brands manage e-commerce and have ambitious plans for tech development which will retain their industry leading offering.  

“We look forward to working with the team as they embark on the next stage of growth.” 

Dirk Schmuecking, Partner at Digital+ Partners, said: “We have been thoroughly impressed by eStoreMedia’s accomplishments to date and look forward to supporting the team’s growth strategy to become the category leader for digital shelf analytics.  

“With the new financing, eStoreMedia is well-positioned to accelerate product roadmap opportunities, attract further top talent and scale up the go-to-market organisation globally.” 

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