Australian festival success for Leeds’ Event Genius
Posted on February 2, 2021 by Jonathan Symcox
Event Genius has secured multi-year deals with some of Australia’s most revered music festivals.
The Leeds tech firm will be the primary ticketing partner for the Lost Paradise festival in Sydney, which combines social responsibility, sustainability and wellness with electronic music.
Two more of Australia’s most loved electronic music festival brands, Wildlands (Brisbane) and For The Love (Melbourne, Perth and the Gold Coast), complete the string of events that join the Event Genius roster for 2021.
The festival deals see the Yorkshire outfit partnering with some of Australia’s most respected promoters and event organisers, including Untitled Group, and will see Event Genius technology make the trip down under for the first time to deliver events all across the country including in Melbourne, Perth, Sydney, Brisbane and the Gold Coast.
All three festivals will benefit from an end-to-end service encompassing the platform’s egTicketing, egMarketing and egAccess products; selling tickets via the Festicket, Ticket Arena and official event websites, connecting event brands with new audiences through bespoke marketing campaigns and delivering a COVID-secure onsite access control experience.
Sam Owens, head of APAC, Festicket and Event Genius, said: “It’s always exciting to move into new territories and we can’t wait to build our team in Australia to help deliver a string of great events in 2021 and beyond.
“It’s been well documented how tough 2020 has been for the festival industry so when promoters of this stature entrust us with helping them get back to running the events their fans love so much it makes it all the sweeter.”
The company already works closely with more than 4,000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Motion Bristol, Amnesia Ibiza and Wales Rally GB, serving a growing community of over five million customers.
Christian Serrao, director of Untitled Group, added: “We’ve worked with Festicket as an allocation ticketing partner in the past and have always been impressed with their ability to help us reach new fans so as soon as they partnered with Event Genius to offer an all-round primary ticketing solution complete with payment plans, Pay With Friends, travel, access control and other onsite event delivery tech, we knew we wanted to join.”